SapientNitro was a Main Partner at the world¹s second largest design related conference in India, Kyoorius Designyatra 2015. The 10th edition of Kyoorius Digi & Designyatra was held from September 10 to 12 at Grand Hyatt, Goa. This year’s conference theme, “What pumps your heart,” focused on doing what one loves and following one’s passion. The three-day Kyoorius Designyatra fest kicked off with much enthusiasm with a 1500-strong creative fraternity in attendance. Day 1 of the event was wrapped up with a session on ‘Emotion of Design’ presented by John McHale, ECD & Global Lead, Experience Design Practice at SapientNitro. Phygital, our SapientNitro installation offered a new philosophy of leveraging the world around us to bring alive stories by combining creativity, imagination and technology. The installation offered playful unexpected micro interactions giving an emotional boost to remember the story and experience for long. More than 1000 people visited our booth over three days!
Sapient, part of Publicis.Sapient, is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems. Our approach is the subject of case studies used by MBA programs at Harvard and Yale. The company has operations in North America, Europe, and Asia-Pacific. For more information, visit http://www.sapient.com.